Decision Support System For A Customer Relationship Management Case Study
نویسندگان
چکیده
منابع مشابه
Decision Support System For A Customer Relationship Management Case Study
Data mining is a computational approach aiming to discover hidden and valuable information in large datasets. It has gained importance recently in the wide area of computational among which many in the domain of Business Informatics. This paper focuses on applications of data mining in Customer Relationship Management (CRM). The core of our application is a classifier based on the naive Bayesia...
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ژورنال
عنوان ژورنال: International Journal of Informatics and Communication Technology (IJ-ICT)
سال: 2014
ISSN: 2722-2616,2252-8776
DOI: 10.11591/ijict.v3i2.pp88-96